The story behind the sweater
We believe words have power. The power to celebrate self-expression, encourage genuine connection, and emanate authenticity. Our hope, is that through our products, you will feel empowered. Empowered to be proud of who you are.
So - to such a great extent.
Concept
Isn’t it interesting how one little word adds such an emphasis! Suddenly it isn’t just about you being yourself, it’s about you being the BIGGEST version of yourself. About knowing that you can be understood (and deserve to be).
Connection
Now that you’re loudly being you, how great is it that you can start connecting with others! Others who are just like you, want to be like you, or can appreciate the differences in you. And that engagement sparks a new belonging.
Changing the World
It's been said that little things make big things happen. By you being yourself, you’re making a difference in this world. You’re part of the cause that is spreading positivity and encourages others to also be their unapologetic self... To such a great extent.