Isn’t it odd how one small word can change the way something sounds! So extroverted, so introverted, so grateful, so thinking it through. ‘So’, by definition, can mean, “To such a great extent” according to my Google definition search. Google also said that ‘Great’ means, “of ability, quality, or eminence considerably above the normal or average”. Put it together and what do you get (wink face to all my classic Cinderella fans), “to such an ability, quality, or eminence considerably above the normal or average extent”. That is what we are when we own who we are. When we take back the power of words once used as daggers against us and build them into who we are and what set us apart. 

I get it! We’re just selling phrases written on clothing here, not providing hours of counselling and walking you through inner healing. But haven’t there been enough shows that prove the theory that what you wear is an extension of your self-expression? And how you express yourself is greatly connected to your own perception of self, and that changing how you express yourself impacts how you view yourself? Still tracking with me? My answer to all that is, yes, yes it has! The boldness it takes some people to throw on a 'So Grateful' crewneck when there are so many things happing in their lives that don’t evoke gratitude is empowering. Or how about throwing on a ‘So feeling it all’ crewneck when people have always called you overly emotional. 

It’s not about the defiance towards the haters, but the realization that each of us bringing it (whatever it may be), is what makes strong community. You being you, me being me, celebrating the rough edges along with the soft and smooth ones. That’s what builds real relationship and authentic connections. In a world and time where there is so much hate toward people with differences, we all can use a little reminder to celebrate the differences, bring us closer rather than being the cause for pushing us apart.

I mean, what if Gretchen Wieners (Mean Girls reference here), ignored Regina George and kept running with So Fetch. What if, instead of allowing herself to be shut down, she took a stand and ran with her very Fetch and creative self. Maybe Fetch would have caught on and we'd be making a "So Fetch" sweaters, you would be wearing it, and the world would be a better place for it (or at least you would have a cool comfy sweater on).

Healthy communities help to build health in others. It’s hard not to spread a little love when you feel So Loved. That’s why So You started the So Loved foundation. To help our little community give back to local communities. Good people coming into community, with good vibes in the community, and good vibes flowing out to other communities. This is what makes up the So You Perspective; you owning your unique individuality, celebrating your unique individuality with other unique individuals, and then finding ways to spread that positivity to the communities and world around you… one printed garment at a time.  

- JW -